There is a revolution happening in every facet of life. Some people call it the “New Green Economy,” or “Sustainability”. Others refer to it as “The Race to Save the Planet.” Whatever phrase on behalf of Earth’s best interest you choose, its clear that in the music world as in any segment of life, culture or work, we have vast choices every day. Often we are so used to doing something one way that we don’t see the growing number of healthier choices available.
If you can hit the record button on Garage Band, you can release a CD. But did you know that you can eliminate the shrink wrap and the jewel case with a variety of recycled paper packaging choices? And that you can request all soy-based ink, which is not made from petroleum?
Many printers will not mention the choice of recycled paper unless you ask for it, but you and your PR team can build a beautiful promo package using gorgeous 100 percent recycled paper stock for every piece. Look for a printer who is certified to use Forest Stewardship Council (FSC) paper. They will include a small logo of FSC on your print piece so that your savvy listeners will know that you are caring for the planet as you make great music!
* A sustainable society is one that satisfies its needs without jeopardizing the prospects of future generations. — Lester Brown, World Watch Institute